In comparison, traditional advertising channels (like print) require upfront payment with zero guarantees for how your ad will perform. Like many other social media advertising platforms, your team can tailor your budget to your business. This benefit of LinkedIn advertising helps your company make the most of its ad spend. This level of targeting allows your business to narrow your audience to the people that matter.Īs most LinkedIn users provide accurate and up-to-date information, you can trust that your ads focus on the most viable candidates or business buyers.
When you launch an ad campaign on LinkedIn, your team can get ultra-specific with your audience targeting. Target your audience with accuracyĪ notable benefit of LinkedIn advertising comes from the ad platform’s advanced targeting options.
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Even better, many LinkedIn users update their profiles on a routine basis, providing your team with the latest details on that person’s work experience and skill set. With LinkedIn, your company gets access to a sizable audience and accurate information. Even then, the user may provide inaccurate information as a joke. While users on social media platforms like Facebook, Instagram, and Twitter also share personal details, those details rarely cover that user’s work history. LinkedIn users share a massive amount of information, including: While that number doesn’t come close to the number of users on Facebook or Instagram, LinkedIn offers a unique advantage when it comes to its audience. You already know that LinkedIn features an audience of more than half a billion users. Learn more about why advertising on LinkedIn is a smart choice for your company and the benefits of advertising on LinkedIn! The benefits of LinkedIn advertising go beyond audience size and include features like targeting, ad types, budget, and more. That’s not the only reason why companies should advertise on LinkedIn, though. It’s a platform that companies can’t ignore, especially those in the business-to-business (B2B) sector.
That audience includes more than 60 million decision-makers, 90 million senior-level influencers, and 10 million members of the C-suite. LinkedIn features more than 500 million users. Will you really see benefits from using a social media platform for advertising? Why advertise on LinkedIn? You may be wondering why you should use LinkedIn ads.
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